Specified Air Solutions

Business Challenge

Specified Air Solutions is a market leading manufacturer of semi-custom commercial and industrial HVAC equipment. Specified Air Solutions’ extensive product offering includes many well-known HVAC brands such as Addison, Rapid, Weather- Rite, Bananza, Phoenix Air Systems, Combat and the makers of CoRayVac®, Roberts-Gordon. The company serves a multitude of market applications including manufacturing facilities, warehouses, educational facilities, commercial buildings, health care facilities, food processing plants and many more.

With 9 companies spread over the US and Canada, SAS was faced with the challenge of managing several brands and creating and distributing marketing collateral from a centralized marketing division located in Buffalo, NY. Additionally, maintaining and distributing trade show materials and branded merchandise for all 9 companies proved to be a time-consuming challenge often-times creating last minute challenges and increased costs. Maintaining brand consistency, timely delivery of collateral including manuals and the administrative overhead of managing all marketing materials, all while managing the marketing needs of 9 companies resulted in SAS seeking a vendor-partner with an integrated solution. SAS was looking for a reliable company with a technology platform combined with production and logistic services to solve this challenge and bring additional advantages of economies of scale, reduced administrative overhead and quality and brand consistency.


Chakra implemented OrderStream, a centralized cloud-based marketing collateral management platform from which SAS’ family of companies could order a multitude of marketing collateral, manuals, tradeshow materials and much more. Additionally, Chakra invested in digital printing equipment to assist SAS in meeting extremely tight turn-arounds on production and delivery of manuals. SAS receives one monthly invoice with all requisite details to avoid additional administrative overhead within marketing and accounting departments. Chakra’s technology platform combined with a suite of marketing production services has allowed SAS to meet all the marketing collateral needs of their various companies in an organized and efficient manner.

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With the implementation of OrderStream, SAS was able to centralize and streamline their process of collateral material ordering, production and delivery. Further, Chakra has created a high and consistent level of quality, and fulfills orders within 12-24 hours of receipt. Further, Chakra’s wide-ranging printing technologies, on-demand and short-run printing has shortened time frames, reduce costs and eliminated obsolescence. Finally, the administrative overhead required to satisfy the demands of marketing collateral production, fulfillment and delivery has been dramatically reduced allowing SAS’ marketing infrastructure to focus on larger marketing initiatives.

“We had many options when selecting an online marketing collateral management solution. We chose Chakra because of their robust on-line platform, OrderStream and because of their dedicated production staff and knowledgeable sales team. Unlike some of the larger companies we looked at, Chakra’s employees are accessible to contact and are always willing and able to help meet our needs. It has been a pleasure working with everyone at Chakra and we look forward to a continued successful relationship”.
Josh Paufler | Specified Air Solutions

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